Now at this point you’re probably wondering what the heck we were doing…
But you need to understand that since the very beginning, we’ve been unwilling to compromise on the quality or purity of our products.
And for us, that meant putting our products in glass bottles instead of plastic.
But this was no easy task…
Because from a shipping and manufacturing point of view, plastic bottles are cheaper, easier and more convenient.
Our manufacturers begged us to use plastic bottles.
They use these massive machines called hoppers. All they have to do is toss the plastic bottles into these hoppers. The result? Perfectly filled bottles with capsules.
Yet, you can't handle glass bottles in the same manner. Instead, they require manual placement into the machine.
Plastic bottles are also much easier from a shipping perspective because there are no worries about them breaking.
So back in february, we were experimenting with all sorts of packaging, like air pillows and bubble wrap to stop the glass bottles breaking.
And that brings us back to the infamous dropkick tests… 🏈
Let’s just say we broke a lot of bottles before we finally found THE Earthly Vitals box you’ll be familiar with now.